Ten Pounds to Say Goodbye

UK airport drop-off fees rose by a third this year while EU airports charge nothing; A small fee and a useful lesson in captive pricing.


There is a particular kind of goodbye that happens at an airport kerb. Boot open, bag out, a hug that goes on slightly too long, a horn somewhere behind you. I have been on both ends of it more times than I can count, and I have never once thought of it as a transaction.

The airports have. This year they are charging up to ten pounds for it.

What the RAC found

The RAC tracks these charges every year, and its latest work makes uncomfortable reading. Sixteen of the twenty airports it analysed have increased their ‘kiss and fly’ fees since last summer. The average cost has risen by about a third.

Gatwick and Stansted now sit at the top at ten pounds, for ten and fifteen minutes respectively. Edinburgh and Bristol charge £8.50 for ten minutes. London City has gone from being the only major airport in the analysis offering free drop-off outside the terminal to having the most expensive charge per minute in the country, at eight pounds for five.

Only four airports held their prices: Liverpool John Lennon, East Midlands, Belfast City and Southampton.

And then the comparison that made me put my coffee down: None of the ten busiest airports in the European Union charge for a drop-off at all. Neither do Dubai, Shanghai or Istanbul.

The RAC’s senior policy officer described it as disappointing to see so much charged for what most people regard as a simple act of kindness, and made the point that a captive audience should not be an excuse.

Why they do it, in the airports’ own words

To be fair to them, there are stated reasons and some of them are real.

Airports argue the charge manages traffic around the terminal, discouraging cars from lingering on roads that were not built for it. They argue it reduces emissions in the immediate area. And the Airport Operators Association has said the revenue helps keep charges to the airlines lower, which in theory supports the range of flights on offer.

There is also a cost story that connects to something else entirely. Gatwick attributed its increase in part to a more than doubling of its business rates, which follows the April rebalancing that lowered rates for smaller high street properties and raised them for large premises. That is a policy travelling from one place to another, and landing on a person holding a suitcase.

Then there is the plainer explanation. It is predictable, repeatable revenue from people who have no realistic alternative; they need one. More than a third of drivers surveyed said there was no feasible public transport option for their journey. Four in five described the charges as a rip-off.

The bit that is actually about your money

Ten pounds is not going to change your life. That is exactly why it is worth writing about.

Small, recurring, unavoidable costs are the ones that escape scrutiny, because each instance is too trivial to argue with. Nobody reviews a ten-pound charge. People review a thousand-pound one. And yet the ten-pound charge, met four times a year for a decade, is a holiday you did not take.

The pattern to recognise is captive pricing. It appears wherever a business controls the only convenient path to something you have already committed to. The kerb outside a terminal. The car park at a hospital. The card fee on a booking you have spent forty minutes making. Whoever sells the payments infrastructure underneath it all, which is a business I looked at in Stripe, PayPal and the quiet dollar race.

Once you can name it, you can see it everywhere, and seeing it is most of the defence.

What I actually do

Nearly every UK airport still runs a free or much cheaper long stay or mid stay car park connected to the terminal by a shuttle bus. It costs you ten minutes and a slightly less cinematic farewell. Birmingham still offers ten minutes free at the terminal itself, and Inverness fifteen.

Check before you travel rather than at the barrier, because these fees change often and the sign at the entrance is not the moment for a negotiation. The RAC’s own research page is where the annual comparison lands.

If you take a taxi or a private hire car, the fee is usually built into your fare whether or not anyone mentions it. You are paying it either way.

And the broader habit, the one worth more than any single fee: when something is priced at the point where you cannot walk away, that price is not telling you about cost. It is telling you about position. Notice it, plan around it where you can, and pay it cheerfully when you cannot, because ten minutes of irritation at a car park shuttle is not worth ruining a goodbye over.


The Jacqueline Brand — knowledge builds confidence, confidence builds wealth. This is editorial commentary for inspiration, not financial or professional advice. Always do your own research. The Collection

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