The Jacqueline Brand
Press pack
Financial knowledge.
A fuller life.
The story, the facts and the assets behind The Jacqueline Brand. For journalists, editors, podcast hosts and collaborators.
At a glance
The Jacqueline Brand brings crypto and the wider financial markets into focus, with a simple purpose: to help people understand their money and the life they want it to support.
- Name
- The Jacqueline BrandWritten in full on first mention. TJB may follow.
- Founder
- Jacqueline
- What it is
- Financial education and lifestyle publication
- Based
- London, United KingdomWritten for an international readership.
- Subjects
- Crypto, wider markets and lifestyle
- Tagline
- Know more. Own more. Be more.
- Website
- thejacquelinebrand.com
- @thejacquelinebrand
What makes TJB distinctive
Crypto in context
A specialist focus on crypto, connected to the wider forces that shape money and markets.
A human perspective
Jacqueline’s experience and personal voice make room for honest questions and independent thinking.
A whole life view
Financial knowledge connects with time, wellbeing, independence and the life you want to build.
About the brand
Ready to use descriptions in three lengths. Choose the version that fits your coverage.
One line
The Jacqueline Brand is a British financial education and lifestyle publication with a specialist focus on crypto, connecting clearer market understanding with the life people want to build.
Short paragraph
Founded in London by Jacqueline, who spent more than 20 years in people and HR roles across banking, investment banking and insurance, The Jacqueline Brand makes crypto and the wider financial markets easier to understand. Through publications, structured learning and private membership, it helps readers build knowledge, ask better questions and develop their own judgement. Its perspective connects financial ambition with the reasons behind it: time, wellbeing, independence and a life that fits.
Full boilerplate
The Jacqueline Brand is a British financial education and lifestyle publication founded by Jacqueline. Its specialist focus is crypto, explored alongside stocks, ETFs, precious metals, property, venture capital, foreign exchange and emerging markets. Based in London and written for an international readership, it connects financial understanding with living well, health and fitness, food and faith. Its work spans free articles, news and event reviews; The Intelligence Forecast, a paid monthly publication; Crypto Investing: The Foundations Manual; Crypto Investing: The Advanced Manual; The Jacqueline Brand Development Programme; and The Jacqueline Brand: Inner Circle. Across these experiences, the emphasis is on understanding context, asking stronger questions and developing independent judgement. Content is provided for education and information, not personalised financial advice. Know more. Own more. Be more.
The founder
Jacqueline
Founder, The Jacqueline Brand
Short biography
Jacqueline is the founder of The Jacqueline Brand, a financial education and lifestyle publication based in London, with a specialist focus on crypto. Raised in Croydon, she spent her corporate career in people and human resources roles across banking, investment banking and insurance, progressing into leadership before building a brand dedicated to making financial knowledge more accessible.
Full biography
Jacqueline is the founder of The Jacqueline Brand. Raised in Croydon, London, she built a long career in people and human resources across banking, investment banking and insurance, including senior leadership roles. She holds a degree in Business and Human Resources and a master’s in Personnel and Development. Her experience of building a successful corporate career, then questioning whether that life still fitted, shaped the brand’s purpose: to make finance and investing easier to understand and connect that knowledge with a more intentional life. Her writing combines a personal perspective with education across crypto and the wider financial markets. Faith, wellbeing and the value of time are part of that conversation.
Jacqueline’s perspective gives the publication its personal voice. Her fuller story, in her own words, is on Who Is Jacqueline? Her press portrait is available to download below.
What it covers
The markets, and the life that gives financial ambition its purpose.
Eight financial focus areas
- Crypto
- Stocks
- ETFs
- Precious metals
- Property
- Venture capital
- Foreign exchange
- Emerging markets
Four lifestyle pillars
- Living wellStandards over status. Fewer things and better ones.
- Health and fitnessThe body that carries the life.
- FoodThe table, where life actually happens.
- FaithHow it shapes risk, patience and generosity.
What it publishes
Please use product names exactly as written here.
Articles, News and Events
The free publication. Essays on markets and on living, market news read for what it means, and reviews of finance and lifestyle events.
The Intelligence Forecast
A paid monthly publication exploring market themes, institutional research, economic drivers and purchasing power.
Crypto Investing: The Foundations Manual
Eight modules covering money, markets, cryptoassets, wallets, exchanges, scams, tax principles and investor psychology, designed for beginners.
Crypto Investing: The Advanced Manual
Twelve modules on market structure, valuation, portfolio construction and risk, for readers who have outgrown the basics.
The Jacqueline Brand Development Programme
An eight week personal financial development experience built around eight capabilities, practical application, private reflection and Jacqueline Live.
The Jacqueline Brand: Inner Circle
A private financial intelligence membership bringing together Jacqueline Intelligence, Jacqueline Live, The Deep Dive, member conversation and an Archive.
Everything currently on sale is listed in The Collection.
Stories & interviews
Editorial angles for features, interviews, podcasts and panels. Each can be adapted to your audience.
- Why capable people still feel excluded from investingThe confidence gap behind unfamiliar language, the sense of a closed door and the feeling that markets are for somebody else.
- What to understand before buying cryptoThe foundations that matter first: what an asset is, how ownership works, custody, security and the risks behind the purchase.
- When a successful career stops fitting your lifeJacqueline’s journey from people leadership in financial services to building a brand around knowledge, purpose and greater ownership of time.
- What financial freedom means beyond the balanceHow time, wellbeing, family, faith and independence can change the way we think about financial ambition.
- How to learn about markets and trust your own judgementMoving from collecting headlines to understanding context, testing assumptions and asking better questions.
- What responsible crypto education should look likeExplaining risks and uncertainty clearly, making complex ideas accessible and helping readers think for themselves.
Have a particular audience or angle in mind?
Discuss a storyLines you may quote, attributed to The Jacqueline Brand
You were never behind. You were pointed the wrong way.
Money is the instrument. The life is the point.
Knowledge builds confidence, and confidence builds wealth.
Brand assets
Download the founder portrait, logos and product infographics for editorial coverage. Preserve their wording, colours and proportions. The logos should stay on their original dark backgrounds.
Jacqueline, founder portrait
JPG · 1024 × 1536
Image credit: The Jacqueline Brand
Wordmark
PNG, 1640 × 318
Round logo
PNG, 1200 × 1200, transparent corners
The brand at a glance
Infographic · PNG · 1200 × 1500
Crypto Investing: The Foundations Manual
Infographic · PNG · 1200 × 1500
Crypto Investing: The Advanced Manual
Infographic · PNG · 1200 × 1500
The Intelligence Forecast
Infographic · PNG · 1200 × 1500
The Jacqueline Brand Development Programme
Infographic · PNG · 1200 × 1500
The Jacqueline Brand: Inner Circle
Infographic · PNG · 1200 × 1500
Brand palette · select a colour to copy its code
Notes for editors
- Not financial adviceThe Jacqueline Brand publishes editorial commentary and education. Its purpose is to strengthen readers’ understanding and independent judgement.
- The standing disclaimerContent is for education and information only and is not financial advice. Cryptoassets are high risk and largely unregulated in the UK; you could lose all the money you invest. Always do your own research.
- Who it is forReaders who want to understand crypto and the wider financial markets, develop their own judgement and connect financial choices with the life they want to build.
- NamesUse the product names in the Publications section when introducing them. TJB may be used after The Jacqueline Brand has been written in full. Short forms such as the Development Programme or Inner Circle may follow the full product name.
Press contact
Interviews, comment, images and review access.
Please include your outlet or programme, the proposed topic and format, and your deadline with its time zone. Email is preferred to telephone.
- Company
- The Jacqueline Brand Limited71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
